About

Contact: Kim…In a few words

Biography

As the U.S. employment market began to falter, Atlanta–based Persona Affairs, LLC branding firm recognized early on that job seekers need help navigating through the mountain of misinformation and myths about resumes. Persona Affairs offers two branding models: resume and personal. However, what makes this organization distinctive is that it was the built on the basic premise that “Your past does not Define you…It Refines you.” This philosophy was not only the foundation for the company, it’s significant because it helps client’s find their brand value and learn how to highlight their personality credentials to achieve success in today’s competitive market.

Specializing in resume writing and personal branding for professionals in career transition, Kim N. Carswell, author and Chief Executive Consultant of Persona Affairs, brings forth cutting-edge marketing strategies and introduces the power of resume branding in a tough and dwindling job market. Carswell’s new book, Resume Branding 101: Strategies for Getting Noticed in 10 Seconds or Less, guides readers to find their true market value while creating an “employer friendly” resume. Throughout each chapter, there are a series of activities and supplementary exercises that guide the reader, step-by-step, in building an effective resume and allow the reader to conduct a personal inventory of his or her personal experiences, abilities, and credentials.

“I want people to get motivated about their past accomplishments and stop taking themselves for granted,” says Carswell. “Resume Branding is a proactive approach to knowing what you can offer potential employers within seconds and invite them to hire you.” Carswell focuses on empowering people to not blindly follow protocol and “fill in” type document, but to use formal training, skill credentials, and elements of one’s personality to transfer into a marketable light. She answers the “how” and “why” of employers while unfolding the details about what current employers are looking for when reviewing resumes. She also shares the difference between those that make it through the first process and those that need progress.

Resume Branding 101: Strategies for Getting Noticed in 10 Seconds or Less is an “employer friendly” personal branding strategy book versus a book filled with templates or other patterned formats of the past. It is a motivational guide that redefines the purpose of where to send your resume through market research while adding personality into the document to standout among hundreds of competitors.

Kim N. Carswell has a proven track record of 26 years of experience in resume writing, operations, and training expertise. Furthermore, she has accumulated over 11 years of corporate and personal branding experience within higher education. One of her most significant professional contributions was evaluating curriculum vitae and educational systems from 75 countries for international students seeking graduate admissions for one of the nation’s top 10 business programs.

In addition, she has provided counsel to various companies with personnel career transition and professional development needs such as: Delta Airlines, Atlanta Urban League, Women for Hire, Inc., Georgia Department of Labor Career Affairs & Job Expos and church organizations. Her expertise has been utilized on the Clayton County Chamber of Commerce: Chamber Partners Board, Small Business Development and Women in Business Council.